Sector: Commercial and Services
Main Investment Segment
KES 6.14 0.14 (2.23%)
End of day - Jan 20, 2021
6.10 - 6.40
5.80 - 25.00
WPP ScanGroup Ltd is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy & Mather, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firmsRoundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital.
In terms of physical presence, the group has presence in 25 countries in Sub Saharan Africa. Majority-owned offices in Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia and minority owned operations in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia Senegal and Zimbabwe. The company has expanded using cash and stock transactions predominantly using the stock for stock option through creation of new shares. International and multinationals that are currently eyeing Africa and existing ones present an opportunity for Scan Group and it's associates to manage their key accounts.