Safaricom Limited is a service-providing telecommunications company offering a broad range of services to its customers. The company currently enjoys a 64% market share as at December 2015, and with over twenty five million subscribers. Safaricom is primarily engaged in offering a comprehensive range of integrated telecommunication services, including mobile and fixed Voice, SMS, Data, Internet and Mobile money (M-PESA). Additionally the company offers business telecom services including business connectivity, enterprise mobility and managed IT and telecom services.
Safaricom has embarked on a new strategy to deepen access to its customers by opening regional headquarters across the country. Devolving its operations into regional headquarters will greatly improve customer service and boost efficiency. Safaricom is also the first Kenyan service-provider to offer the actual 4G (4th Generation) LTE (Long Term Evolution) network currently 20 counties, A wireless network standard delivering 10x 3G speeds to smartphones, modems and other broadband powered devices. It is these, among many other robust corporate strategies that have seen Safaricom rise to become a market leader in the kenyan telecommunications industry with the Underlying Business growing at a faster rate than the core business.
