Sector: Commercial and Services
Main Investment Segment
End of day - Sep 17, 2020
- - -
18.00 - 31.00
The Standard Group runs the Kenya Television Network (KTN); a Kenyan Television channel, The Standard; a Kenyan newspaper, Radio Maisha, the County Weekly; a bi-weekly county focused newspaper and Standard Digital World which is its online platform. The company focus on customer satisfaction is being supported by the re-design of the newspaper to create a more visually-driven and attractive newspaper that is easy to navigate with fresh and appealing content, additional investments in the expansion of reach and signal availability for radio, in order to grow listenership while also enhancing awareness of the brand through promotions, leveraging on its supplier relations in order to manage transaction and product development costs, engaging consumers on non-traditional platforms such as digital media and continued investment in automation expected to increase efficiency and productivity and this should result in lower cost of doing business. Management strategy also includes optimizing its cost structure as well as expandig revenue from new units, including the Nairobian and Radio Maisha.