Eveready East Africa Ltd. supplies and manufactures portable power solutions and personal care products in East Africa and trading in an assortment of imported Eveready and Energizer flashlights and batteries, Schick razors and accessories, and TURBO car batteries. The Company's brands include Eveready, Energizer, TURBO and Schick. The Company's Eveready products include heavy duty batteries, super heavy duty batteries, general purpose batteries and flash lights. The Company's Energizer products include everyday use batteries, high tech batteries, rechargeable batteries, hearing products, specialty products and lighting products. The Company's Schick products include systems and disposables.  

The Key growth objectives of the business is to acquire new product lines that complement its personal care and household categories. The Dry cell portfolio’s contribution to the business has declined over the years due to market related factors. The company is currently implementing a retail automation program that is expected to transform customer expereince and boost value proposition. The CompanyStrategic Plan 2013- 2017 introduced two new product lines namely the piano brand of writing instruments and the CLOROX range of household cleaning and laundry cleaning produts to grow product diversification.